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The Yamaha Advantage

WHEN YOU WANT IT ALL OUT ON THE WATER.

Reliability. Performance. Innovation. It all starts right here. And that’s exactly why so many boaters won’t trust anything but a Yamaha out on the water. Yamaha Outboards has proudly operated for very long time. In that time, the engineers have become known for their relentless pursuit of a more satisfying boating and ownership experience for customers. As a result, Yamaha Outboards have become synonymous with innovation, performance and legendary reliability.

Yamaha has led industry in innovation, but we can’t take all the credit. It’s our boaters’ high expectations that drive us to improve our game. To make it faster, more efficient, more exhilarating and more reliable. Here are just a few of our engineers’ notable innovations.

Yamaha has a rich history of innovations—and the trophy case to prove it. But it’s not about awards—or even staying ahead of the competition. Rather, we continue to push outboard technology further to create a better boating experience for our customers. Yamaha innovations lower ownership and operational costs. They increase reliability, fuel efficiency and ease of boating. Ultimately, they give boaters more uninterrupted hours on the water. For us, that’s what it’s always been about. We just happen to have received a bit of recognition along the way.